passion guide booklet + app
// typography, graphic design, & ui
This booklet is a guide for a specific area of passion which included three featured locations. The booklet was designed for different frozen dessert spots located in San Diego, California with a mixture of retro and contemporary themes. This project consisted of researching 20 applicable locations to include into the guide that were at different price points for variety and quality. The booklet extended into a digital format in a UI perspective; using Figma to create an app prototype of the physical booklet to challenge myself to structure visual hierarchy and legibility cohesively.
Booklet Quotes & Pagination Sketches
Booklet Font &
Color System
Color System
Final Booklet
Design Samples
Design Samples
Booklet Samples
App Userflow & Screen Sketches
App Font &
Color System
Color System
App Template
Working App Prototype
App Screen Samples
